Three years ago, I was working 80-hour weeks, micromanaging everything, and slowly losing my mind. My company was growing—we'd eventually hit the Inc 5000 at #168 with 2,439% growth—but I felt like I was drowning in my own success.

See, here's the thing they don't tell you about scaling a business: the biggest bottleneck isn't finding good ideas. It's not even raising money or finding customers. It's executing those ideas without burning out or hiring armies of people you can't afford.

I'm Danish, moved to America with big dreams and a thick accent. Built Mass Tort Ad Agency from nothing, wrote two books on legal marketing, and learned every lesson the hard way. But the hardest lesson? You can't clone yourself. Trust me, I tried.

The Problem Every Entrepreneur Knows

You know that feeling when you have a brilliant idea for a lead magnet, but executing it means: Finding a copywriter, briefing them (badly), going through three revisions, setting up email sequences, connecting everything together, testing it, fixing what breaks, and then... doing it all over again for the next campaign.

By the time you're done, the market has moved on, your competitors have shipped, and you're exhausted from managing a process that should have taken hours, not weeks.

I used to think the solution was hiring more people. Better project managers. Clearer processes. More documentation. But every new person added complexity. Every handoff introduced delays. Every "quick sync" became a 30-minute meeting about meetings.

Then AI Changed Everything

Last year, I started experimenting with AI tools—not the chatbot stuff everyone talks about, but real, practical automation that could handle actual business tasks. The kind that could take "I need a lead magnet for personal injury lawyers" and output a complete campaign: copy, email sequences, landing pages, follow-ups.

The first time it worked, I literally stared at my screen for five minutes. This thing had just done in 20 minutes what used to take my team two weeks. And it was... good. Really good.

But here's what surprised me: it wasn't the AI that mattered. It was having the right process, the right prompts, the right way of thinking about the problem. The AI was just the engine. The real magic was in the skill—knowing how to use it effectively.

Skills, Not Tools

Everyone's talking about AI tools. ChatGPT this, Claude that. But tools are just tools. A hammer doesn't make you a carpenter. What makes you valuable is knowing how to use the hammer to build something people actually want.

That's what dev.ai is about. Not another AI tool. Not another chatbot wrapper. Skills. Practical, tested, real-world skills that solve actual business problems.

Take our first skill: the Lead Magnet Sequence Automator. It's not magic. It's a systematic way of thinking about lead magnets—what works, what doesn't, how to structure them, how to connect them to your broader marketing. The AI just makes it faster.

Why This Matters (And Why Now)

We're in this weird moment where everyone knows AI is important, but nobody knows how to use it for anything beyond writing emails. Meanwhile, the entrepreneurs who figure this out first are going to eat everyone else's lunch.

I've seen it happen before. In 2013, I was one of the first people doing Facebook ads for law firms. Everyone thought I was crazy—lawyers advertising on social media? But the ones who got it early made fortunes. The ones who waited? They're still playing catch-up.

AI skills are the same opportunity, but bigger. And the window won't stay open forever.

What's Next

I'm building dev.ai because I wish it had existed three years ago. Hell, I wish it existed last week. Each skill is something I've used in my own business, something that's saved me time, money, or sanity.

The Lead Magnet Automator is just the start. Next up: automated competitor analysis, customer journey mapping, content calendar generation. All the stuff that keeps entrepreneurs up at night, but automated and done right.

If you're tired of drowning in your own to-do list, if you're ready to scale without losing your mind, if you want to be the entrepreneur who figures this out early—keep an eye on what we're building.

The future belongs to entrepreneurs who can think at the speed of AI. Let's build it together.